Apla Ta Pragmata

Apla Ta Pragmata (English: Things Are Simple) is an album by popular Greek artist Katy Garbi, released on December 14, 2001 by Sony Music Greece. The album went 2x Platinum in Greece selling over 100,000 units,^[1] and 2x Platinum in Cyprus, also producing the Platinum CD Single Ti Theloune Ta Matia Sou. Dewar's whiskey was a main sponsor of the album, including sponsorship of the album's platinum certification party.

Track listing

Singles

"Stigmes'

Although the single was first released seven years prior to the release of Apla Ta Pragmata, the duet with Kostas Tournas received a moderate amount of airplay in 2001.^[2] It was first released on Kostas Tournas' 1994 album Ntoueta (Duets), and features a young Katy Garbi in the early years of her successful career. A music video stemming from the 1994 album was also released for the single. The video displays a "live" performance of the two, as well as several individual scenes where the two look back on their memories. The featured screenshot presents Garbi and Tournas at opposite far ends of a glowing table, which usually signifies a dispute being resolved as all their tension is truthfully unleashed out in front of them.

"Ti Theloune Ta Matia Sou"

"Apla Ta Pragmata"

After the success of the first single "Ti Theloune Ta Matia sou", the second single, released 12 months after the lead single in December 2001, is the title track of the album "Apla Ta Pragmata", released to coincide with the album's release. The song is particularly pop styled and was composed by Solon Apostolakis. The music video for "Apla Ta Pragmata" was directed by Giorgos Gavalos of View Studio.^[3] The music video is shot using chroma key with a motion background of a computer generated futuristic city and shows Garbi dressed in a variety of outfits.

As part of Dewar's Whiskey 2002 Greece campaign, the whiskey company sponsored the release of the following final two music videos via product placement:

"Viastika"

"Viastika" was the third single off the album and also included a music video. Released in March 2002, the single spawned a popular music video directed by Kostas Kapetanidis. The music is serviko styled and composed by Nikos Terzis. The music video portrays Garbi's struggle to rid herself of her memories, thereby she drives a car through a tall stack of forty-five televisions each displaying a different recollection from her memory. As a result of the collision the televisions crash to the ground. The video clip produced a marked contrast with the lyrics that speak about emotions of frustration, anger, tiredness and regret, while the video portrays a more rigid and self confident Garbi.^[4]

"Thelo Apopse Na Horepso"

"Thelo Apopse Na Horepso", composed by Dimitris Zemkos, was the fourth and final single and music video released from the album. It did make its way onto the bilboard singles charts, and became quite successful. The music is a catchy tsifteteli with a distinct Modern Laiko feel. Directed by Kostas Kapetanidis, the third single would coincide with Garbi's winter collaboration at Club Iera Odos with Pashalis Terzis, so Kapetanidis decided he would showcase her performance of "Thelo Apopse Na Horepso" within the atmosphere of Club Iera Odos. The video debuted on Mad Tv on the 17th of May 2002.^[4]

Charts

Awards

• The album received a memorable Pop Corn Music Award in 2001 for Best Album of The Year, beating Despina Vandi's Gia.
• Received an Arion Music Award in 2002 for Best Modern Greek Album of The Year.

References